About Natsume Research Institute
At Natsume Research Institute, we are conducting basic research on cutting-edge pupil response analysis technology.
By analyzing the movement of the pupil and quantifying emotions (unconscious human reactions) that have not been available until now, we are able to utilize this technology as objective data in a variety of fields.
The possibilities of our pupil response analysis technology are expanding from medical care to education, living environment, crime prevention and entertainment.
RESEARCH
What can we do with pupil response analysis technology?
We're doing research every day.
TECHNOLOGY
The eyes are the windows to the mind.
With pupil response analysis technology.
You will see what you couldn't see.
The response of the pupil is controlled at the same innate instinctual level
as the heart and lungs.
- ◉ Any race.
- ◉ Not able to control by oneself.
- ◉ Not able to lie.
- ◉ It is the most primitive biological response of an animal.
→ Pupils cannot lie, regardless of race, gender or age.
Source: Donald A. Norman Emotional Design
The advantages of Natsume Research Institute's pupil reaction analysis technology
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SERVICE
Our pupil reaction analysis technology
can be applied to all fields.
COMPANY
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Representative Director
Tadashi Usukura
After graduating from Kokugakuin University in 1990, he worked in sales and marketing for a foreign consumer goods company. He found the company in 2005 and started in the free paper business and expanded into the PPC and smartphone application business. and after selling his company in 2014, he became the representative director of Natsume Research Institute in 2016.
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Director of planning and analysis/research and development
Hachiro Yuge
Graduated from the Graduate School of Science and Engineering, Waseda University in 1992. In the same year, he joined Fuji Research Institute (now Mizuho Information & Research Institute, Inc.), where he was in charge of consulting services for public institutions. After that, he was engaged in marketing and management planning at a foreign consumer goods manufacturer and an advertising agency. He has been in his current position since 2016. He is a colleague of Usukura from his days at a foreign consumer goods manufacturer.
[Company Profile]
- Company name
- Natsume Research Institute, Co., Ltd.
- Representative
- Tadashi Usukura
- Address
- 6-13 Akashi-cho, Chuo-ku, Tokyo 104-0044
- Phone number
- 03-3542-3123
- FAX
- 03-3542-9789
- Capital Stock
- 65,950,000 (as of August, 2017)
- Founded
- July 16, 2013
- Business Description
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- · Basic research on pupil response
- · Development of measurement methods, analysis logic and (optimization) solutions to utilize information (data) obtained from pupil responses in various fields.
- · Planning and implementation of experiments for practical use, collection, analysis and evaluation of information, and consulting on equipment and software development
- · Research and consulting using proprietary technology
